Product Design Leader
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Resume

Sara Korba Resume

 
 

Google
UX Design Team Lead May 2020 - Present
Manage a UX team working on Security and Privacy products for Google Cloud Platform.


IBM
Program Director, User Experience Design // Creative Director September 2019 - April 2020
Program Director for the User Experience Design practice within the Digital Growth & Commerce (DGC) organization, managing a UX design team focused on core IBM.com tools including the chatbot and chat with sales experience, registration, profile management, checkout, search, and other systems

  • Manage and mentor all UX Designers within the DGC organization, including matters related to career development, performance evaluations, compensation, hiring, staffing, personnel issues, and more
  • Provide creative direction and oversight to DGC work efforts
  • Collaborate with design, engineering, and business leaders across the enterprise to define and align on the next generation IBM.com experience; articulate design strategy and execution to executives and other stakeholders
  • Ensure work efforts are focused on the group mission, that business goals are met, and that quality is never compromised
  • Lead and support the growth and nurturing of the DGC design community; foster a culture of creative excellence that motivates designers and makes them feel valued
  • Contribute to IBM’s enterprise design system by creating, providing feedback on, and advocating for standards across the digital landscape
  • Act as an individual practitioner, creating design artifacts and deliverables as needed

Creative Director // Design Team Lead January 2016 - September 2019
Lead a cross-functional team of product designers—including Design Researchers, UX Designers, and Visual Designers—focused on IBM’s high-end mainframe offering

  • Oversee the conceptualization, ideation, design, and launch of groundbreaking user-centered digital products
  • Lead and provide creative direction to teams of designers from various backgrounds and disciplines; create design artifacts as needed
  • Define and articulate design strategy and execution to customers, executives, and other stakeholders
  • Craft and lead “Design Thinking” workshops to align and create actionable outcomes among internal and external collaborators
  • Stay current with industry tools and trends; push beyond existing methods and patterns to discover novel ways to connect with users
  • Create and implement agile and scrum processes that improve efficiency and accountability across projects; advocate for and share better ways to work throughout the organization
  • Contribute to and promote IBM’s design practice and culture through blogging, mentoring, teaching, and running the mainframe’s UX Guild


Havas Worldwide June 2010 - January 2016
Creative Director, Experience Design
User Experience Design practice lead on the IBM account, responsible for designing and delivering world-class digital solutions

  • Manage a team of UX Designers, including hiring, staffing, mentoring, and performance evaluations
  • Hire and oversee UX contractors to augment design capacity as needed
  • Oversee the conceptualization, ideation, design, and launch of state-of-the-art user-centered digital experiences
  • Provide creative direction and oversight across multiple fast-paced projects running simultaneously
  • Contribute as a designer to develop user flow diagrams, wireframes, prototypes, and other UX deliverables as needed
  • Present and rationalize design strategy and execution to clients
  • Define, scope, and estimate new work efforts
  • Identify growth opportunities on accounts and projects
  • Drive and contribute to new business pitches and development


Intrasphere (now Deloitte) June 1999 - May 2008
Solutions Manager and UX Designer
Designer and Producer responsible for creating and delivering innovative technology solutions for the enterprise. Focus areas include software design, web content management, and business intelligence. Select projects (not included in this portfolio):

  • Pfizer.com web site: Oversaw all deign and development and acted as single point of contact for all creative and technical initiatives; Pfizer won a 2005 People’s Voice Webby in the Pharmaceuticals category
  • Pfizer Corporate IT web site: Oversaw redesign of Pfizer’s most visited intranet site, serving IT news, documentation, and helpdesk support for 120,000 employees
  • Pfizer Air Shuttle: Designed a web-based flight reservation system for executives who fly on Pfizer’s private air shuttle service


New York Law Journal September 1998 - June 1999
Web Designer and Developer
Launched www.nycourts.com, a searchable index of New York City appellate court decisions as well as judges' profiles and other reference materials for lawyers


University of Maryland, College Park Graduated 1998
Bachelor of Arts, English Language and Literature